INFLUENCER The Science Behind Swaying Others

INFLUENCER The Science Behind Swaying Others

"...This book will educate and inspire decision makers, researchers, students, and influencers themselves...this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organizat...

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Bibliographic Details
Main Authors: Cornwell, T. Bettina (Author), Katz, Helen E. (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2021
Subjects:
Branding (Marketing)
Communication in marketing
Influence (Psychology)
Internet marketing
Marketing
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