INFLUENCER The Science Behind Swaying Others

INFLUENCER The Science Behind Swaying Others

"...This book will educate and inspire decision makers, researchers, students, and influencers themselves...this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organizat...

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Bibliographic Details
Main Authors: Cornwell, T. Bettina (Author), Katz, Helen E. (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2021
Subjects:
Branding (Marketing)
Communication in marketing
Influence (Psychology)
Internet marketing
Marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780367481162  |q hardcover 
020 # # |a 9780367468491  |q paperback 
020 # # |a 0367468492  |q paperback 
020 # # |a 0367481162  |q hardcover 
040 # # |a S3O  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.1265  |b .C676 2021 
100 1 # |a Cornwell, T. Bettina  |e author 
245 1 0 |a INFLUENCER  |b The Science Behind Swaying Others  |c T. Bettina Cornwell and Helen Katz 
264 # 1 |a New York, NY  |b Routledge  |c 2021 
264 # 4 |c ©2021 
300 # # |a ix, 117 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a "...This book will educate and inspire decision makers, researchers, students, and influencers themselves...this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others...The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world."--  |c back cover 
526 0 # |a FiTA KLIBF 2022  |b FiTA KLIBF 2022  |5 FiTA 
526 0 # |a Kuala Lumpur International Book Fair 2022  |b Kuala Lumpur International Book Fair 2022  |5 Faculty of Film, Theater and Animation 
650 # 0 |a Branding (Marketing) 
650 # 0 |a Communication in marketing 
650 # 0 |a Influence (Psychology) 
650 # 0 |a Internet marketing 
650 # 0 |a Marketing 
700 1 # |a Katz, Helen E.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=982727 

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