CHARITY MARKETING Contemporary Issues, Research and Practice
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in time...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2022
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| Edition: | 1st Edition |
| Series: | Routledge studies in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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FUNDRAISING PRINCIPLES AND PRACTICE
Running a charity
