CHARITY MARKETING Contemporary Issues, Research and Practice

CHARITY MARKETING Contemporary Issues, Research and Practice

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in time...

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Bibliographic Details
Main Authors: Hyde, Fran 1969- 1969- (Author), Mitchell, Sarah-Louise 1966- (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2022
Edition:1st Edition
Series:Routledge studies in marketing
Subjects:
Charities > Management
Charities > Marketing
Nonprofit organizations > Management
Nonprofit organizations > Marketing
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