The Road to Luxury The New Frontiers in Luxury Brand Management

The Road to Luxury The New Frontiers in Luxury Brand Management

"This new edition presents a comprehensive review of the luxury industry's transformation and the brand management trends and issues it faces today. It offers holistic forecast for the industry and pragmatic suggestions for entrepreneurs. Structured thematically, the book starts by introdu...

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Bibliographic Details
Main Authors: Som, Ashok (Author), Blanckaert, Christian (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons Singapore Pte. Ltd. 2021
©2021
Edition:Second Edition
Subjects:
Luxuries > Marketing
Luxury goods industry
Brand name products > Management
Branding (Marketing)
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