ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

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The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instruct...

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Bibliographic Details
Main Author: Landa, Robin (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2022
Edition:Fourth edition
Subjects:
Advertising
Creative ability in business
Online Access:Click Here to View Status and Holdings.
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