ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA
The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instruct...
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
2022
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA 
Advertising by design generating and designing creative ideas across media