A Designer's Research Manual SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS + WHAT THEY REALLY NEED

A Designer's Research Manual SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS + WHAT THEY REALLY NEED

Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will he...

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Bibliographic Details
Main Authors: Visocky O'Grady, Jennifer (Author), Visocky O'Grady, Kenneth (Author)
Format: Book
Language:English
Published: Beverly, Massachusetts Rockport, an imprint of The Quarto Group 2017
Edition:Second Edition
Subjects:
Commercial art > Marketing > United States
Graphic arts > Marketing > United States
Commercial art > Marketing
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