Introduction to Entrepreneurship

• Other Authors: Sodri Ariffin (Editor), Syahira Hamidon (Editor)
• Format: Book
• Language: English
• Published: Shah Alam, Selangor Oxford Fajar Sdn. Bhd. 2017
• Subjects: Entrepreneurship > Study and teaching; New business enterprises; Creative ability in business
• Online Access: Click Here to View Status and Holdings.
• Physical Description: viii, 128 pages colour illustrations 26 cm
• Bibliography: Includes bibliographical references (pages 125) and indexes
• ISBN: 9789834722142

This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students.