Introduction to Entrepreneurship

Introduction to Entrepreneurship

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This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learn...

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Bibliographic Details
Other Authors: Sodri Ariffin (Editor), Syahira Hamidon (Editor)
Format: Book
Language:English
Published: Shah Alam, Selangor Oxford Fajar Sdn. Bhd. 2017
Subjects:
Entrepreneurship > Study and teaching
New business enterprises
Creative ability in business
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