International Business The Challenges of Globalization

• Main Authors: Wild, John J. (Author), Wild, Kenneth L. (Author)
• Format: Book
• Language: English
• Published: United Kingdom Pearson Education 2020
• Edition: NINTH EDITION
• Subjects: International business enterprises > Management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: 443 pages illustrations 28 cm
• ISBN: 1292262257; 9781292262253

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.