International Business The Challenges of Globalization

International Business The Challenges of Globalization

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International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students...

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Bibliographic Details
Main Authors: Wild, John J. (Author), Wild, Kenneth L. (Author)
Format: Book
Language:English
Published: United Kingdom Pearson Education 2020
Edition:NINTH EDITION
Subjects:
International business enterprises > Management
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