INFORMATION MARKETING

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in genera...

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Bibliographic Details
Main Author: Rowley, Jennifer (Author)
Format: Book
Language:English
Published: New York Routledge: Taylor & Francis Ltd 2021
©2021
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