INFORMATION MARKETING
This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in genera...
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| Format: | Book |
| Language: | English |
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New York
Routledge: Taylor & Francis Ltd
2021
©2021 |
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| Online Access: | Click Here to View Status and Holdings. |
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Information marketing