INFORMATION MARKETING
This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in genera...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge: Taylor & Francis Ltd
2021
©2021 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 0 | |a INFORMATION MARKETING |c Jennifer Rowley |
| 264 | # | 1 | |a New York |b Routledge: Taylor & Francis Ltd |c 2021 |
| 264 | # | 1 | |c ©2021 |
| 300 | # | # | |a xv, 196 pages |b illustrations |c 24 cm |
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| 504 | # | # | |a Includes index |
| 520 | # | # | |a This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy. |
| 526 | 0 | # | |a IMS554 |b IM244 |5 IM |
| 526 | 0 | # | |a Information Marketing for Information System Department |b Bachelor of Information Science Hons Library Management" |5 Faculty of Information Management |
| 650 | # | 0 | |a Information marketing |
| 650 | # | 0 | |a Information services industry |
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Information marketing