Electronic Commerce A Managerial and Social and Social Networks Perspective

Electronic Commerce A Managerial and Social and Social Networks Perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Bibliographic Details
Main Authors: Turban, Efraim (Author), King, David (Author), Lee, Jae Kyu (Author), Liang, Ting-Peng (Author), Turban, Deborrah C. (Author)
Format: Book
Language:English
Published: Cham Springer 2015
©2015
Edition:Eighth edition, Revised Edition
Series:Springer texts in business and economics
Subjects:
Electronic commerce
Electronic commerce > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Overview of Electronic Commerce
  • E-Commerce: Mechanisms, Infrastructure, and Tools
  • Retailing in Electronic Commerce: Products and Services
  • Business-to-Business E-Commerce
  • Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
  • Mobile Commerce and Ubiquitous Computing
  • Social Commerce: Foundations, Social Marketing, and Advertising
  • Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce
  • E-Commerce Security and Fraud Issues and Protections
  • Electronic Commerce Payment Systems
  • Order Fulfillment Along the Supply Chain
  • EC Strategy, Globalization, and SMEs
  • Implementing EC Systems: From Justification to Successful Performance
  • E-Commerce: Regulatory, Ethical, and Social Environments
  • Launching a Successful Online Business and EC Projects

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