Electronic Commerce A Managerial and Social and Social Networks Perspective
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...
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Main Authors: | , , , , |
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Format: | Book |
Language: | English |
Published: |
Cham
Springer
2015
©2015 |
Edition: | Eighth edition, Revised Edition |
Series: | Springer texts in business and economics
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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