Sponsorship in Marketing Effective Partnerships in Sports, Arts and Events
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, e...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York City
Routledge
2020
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Event sponsorship 
Practical sponsorship