Social Media in Travel, Tourism and Hospitality Theory, Practice and Cases

Social Media in Travel, Tourism and Hospitality Theory, Practice and Cases

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...

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Bibliographic Details
Other Authors: Sigala, Marianna (Editor), Ulrike, Gretzel (Editor), Christou, Evangelos (Editor)
Format: Book
Language:English
Published: New York Routledge 2016
©2012
Series:New directions in tourism analysis
Subjects:
Tourism > Social aspects
Hospitality industry > Social aspects
Social media
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a G155.A1  |b S495 2012 
245 0 0 |a Social Media in Travel, Tourism and Hospitality  |b Theory, Practice and Cases  |c Edited by MARIANNA SIGALA, EVANGELOS CHRISTOU, ULRIKE GRETZEL 
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264 # 1 |c ©2012 
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504 # # |a Includes bibliographical references and index. 
520 # # |a Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors. 
526 0 # |a HTT712  |b HM771  |5 FPHP 
526 0 # |a Tourism Destination Analysis  |b Master in Tourism Management  |5 Faculty of Hotel & Tourism Management 
650 # 0 |a Tourism  |x Social aspects 
650 # 0 |a Hospitality industry  |x Social aspects 
650 # 0 |a Social media 
700 1 # |a Sigala, Marianna  |e editor 
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700 1 # |a Christou, Evangelos  |e editor 
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