Social Media in Travel, Tourism and Hospitality Theory, Practice and Cases

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...

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Bibliographic Details
Other Authors: Sigala, Marianna (Editor), Ulrike, Gretzel (Editor), Christou, Evangelos (Editor)
Format: Book
Language:English
Published: New York Routledge 2016
©2012
Series:New directions in tourism analysis
Subjects:
Online Access:Click Here to View Status and Holdings.
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