MARKETING STRATEGY AND COMPETITIVE POSITIONING
"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow New York
Pearson Education Limited
2020
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| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Strategy and Competitive Positioning