MARKETING STRATEGY AND COMPETITIVE POSITIONING

MARKETING STRATEGY AND COMPETITIVE POSITIONING

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"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...

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Bibliographic Details
Main Authors: Hooley, Graham J (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author)
Format: Electronic Book Chapter
Language:English
Published: Harlow New York Pearson Education Limited 2020
Edition:Seventh edition
Subjects:
Target marketing
Marketing > Management
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