PUBLIC RELATIONS A PRACTICAL APPROACH

PUBLIC RELATIONS A PRACTICAL APPROACH

Now in its third edition, this textbook provides students with an introduction to the world of PR, covering topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

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Bibliographic Details
Main Author: Gunning, Ellen (Author)
Format: Book
Language:English
Published: London Red Globe Press 2019
Edition:Print book : English : Third edition
Subjects:
Public relations > Ireland
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Appreciation of public relations
  • Ethics
  • Objectives, publics & techniques
  • PR & The Media
  • Creating content
  • Storytelling
  • Event management
  • Structure & management of consultancy & in-house departments
  • Preparing and delivering a PR proposal
  • Sponsorship
  • Corporate social responsibility
  • Crisis PR
  • Political PR
  • Future of PR.

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