PUBLIC RELATIONS A PRACTICAL APPROACH

Now in its third edition, this textbook provides students with an introduction to the world of PR, covering topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

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Bibliographic Details
Main Author: Gunning, Ellen (Author)
Format: Book
Language:English
Published: London Red Globe Press 2019
Edition:Print book : English : Third edition
Subjects:
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