Digital and Social Media Marketing A Results-Driven Approach

The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, devel...

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Bibliographic Details
Format: Book
Language:English
Published: New York, NY Routledge, Taylor & Francis Ltd 2020
Edition:Print book : English : Second edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a HF5549  |b .D54 2020 
245 0 0 |a Digital and Social Media Marketing  |b A Results-Driven Approach  |c Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz 
250 # # |a Print book : English : Second edition 
264 # 1 |a New York, NY  |b Routledge, Taylor & Francis Ltd  |c 2020 
264 # 4 |c ©2020 
300 # # |a xxvii, 336 pages  |b illustrations  |c 25 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up to date with the newest digital technologies. 
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546 # # |a In English 
650 # # |a Internet marketing 
650 # # |a Internet advertising 
650 # # |a Electronic commerce 
650 # # |a Social media 
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