Digital and Social Media Marketing A Results-Driven Approach
The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, devel...
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York, NY
Routledge, Taylor & Francis Ltd
2020
|
| Edition: | Print book : English : Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-968263 | ||
| 005 | 2021018104328 | ||
| 008 | t20172020-US ag# ##001 #beng#D | ||
| 020 | # | # | |a 9780367235901 |q hardback |
| 040 | # | # | |a UiTM |b eng |c UiTM |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5549 |b .D54 2020 |
| 245 | 0 | 0 | |a Digital and Social Media Marketing |b A Results-Driven Approach |c Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz |
| 250 | # | # | |a Print book : English : Second edition |
| 264 | # | 1 | |a New York, NY |b Routledge, Taylor & Francis Ltd |c 2020 |
| 264 | # | 4 | |c ©2020 |
| 300 | # | # | |a xxvii, 336 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up to date with the newest digital technologies. |
| 526 | 0 | # | |a CMP549 |b Work and organisational psychology |5 UiTM |
| 546 | # | # | |a In English |
| 650 | # | # | |a Internet marketing |
| 650 | # | # | |a Internet advertising |
| 650 | # | # | |a Electronic commerce |
| 650 | # | # | |a Social media |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=968263 |
| 964 | # | # | |c BOK |d 01 |
Digital and Social Media Marketing A Results-Driven Approach