Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, devel...

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Bibliographic Details
Format: Book
Language:English
Published: New York, NY Routledge, Taylor & Francis Ltd 2020
Edition:Print book : English : Second edition
Subjects:
Internet marketing
Internet advertising
Electronic commerce
Social media
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