Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, devel...

Full description

Saved in:
Bibliographic Details
Format: Book
Language:English
Published: New York, NY Routledge, Taylor & Francis Ltd 2020
Edition:Print book : English : Second edition
Subjects:
Internet marketing
Internet advertising
Electronic commerce
Social media
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up to date with the newest digital technologies.
Physical Description:xxvii, 336 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780367235901

Similar Items