THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry

• Main Author: Lamagna, Christy (Author)
• Format: Book
• Language: English
• Published: United States of America Red Cardinal Publishers 2018
• Subjects: Meeting planners; Meetings > Planning; Congresses and conventions > Planning; Special events > Planning; Business planning
• Online Access: Click Here to View Status and Holdings.

"Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Drama...

Table of Contents:

• Who should read this book
• Foreword
• Preface
• The event industry today
• Beyond logistics: setting our sights on strategy
• Understanding the WHY
• Preparing for your first discovery session
• Mapping out the plan
• Ask them and ye shall get an earful
• Measuring what matters
• What makes people tick?
• Learning, Mindfulness, and inclusion
• Keeping the conversation going
• Designing an environment for change
• Moving on up!
• Content and production
• Planning your future
• Coming together as an industry
• Collecting and connecting
• Strategic sponsorships
• Strategic thinking for hotels, vendors, and third-party providers
• The art of having difficult conversations
• Nuturing a curious mind
• Let's talk logistics
• To be (a good person) or not to be
• Strategy and struggle
• Money, money, money!
• Do you speak speaker?
• Making safety strategic
• Onward and upward
• Glossary
• Bibliography
• About the author.