THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry

THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry

"Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Drama...

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Bibliographic Details
Main Author: Lamagna, Christy (Author)
Format: Book
Language:English
Published: United States of America Red Cardinal Publishers 2018
Subjects:
Meeting planners
Meetings > Planning
Congresses and conventions > Planning
Special events > Planning
Business planning
Online Access:Click Here to View Status and Holdings.
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