THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry
"Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Drama...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
United States of America
Red Cardinal Publishers
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-966074 | ||
| 005 | 202091612276 | ||
| 008 | 201223t2018 XXU a## ##000 #ceng#C | ||
| 020 | # | # | |a 9781732563827 |q paperback |
| 020 | # | # | |a 1732563829 |q paperback |
| 040 | # | # | |a PJW |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GT3405 |b .L36 2018 |
| 100 | 1 | # | |a Lamagna, Christy |e author |
| 245 | 1 | 4 | |a THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS |b How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry |c Christy Lamagna |
| 246 | 3 | 0 | |a The strategic planning guide for event professionals |
| 264 | # | 1 | |a United States of America |b Red Cardinal Publishers |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a 187 pages |b illustrations |c 24 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 505 | 0 | # | |a Who should read this book -- Foreword -- Preface -- The event industry today -- Beyond logistics: setting our sights on strategy -- Understanding the WHY -- Preparing for your first discovery session -- Mapping out the plan -- Ask them and ye shall get an earful -- Measuring what matters -- What makes people tick? -- Learning, Mindfulness, and inclusion -- Keeping the conversation going -- Designing an environment for change -- Moving on up! -- Content and production -- Planning your future -- Coming together as an industry -- Collecting and connecting -- Strategic sponsorships -- Strategic thinking for hotels, vendors, and third-party providers -- The art of having difficult conversations -- Nuturing a curious mind -- Let's talk logistics -- To be (a good person) or not to be -- Strategy and struggle -- Money, money, money! -- Do you speak speaker? -- Making safety strategic -- Onward and upward -- Glossary -- Bibliography -- About the author. |
| 520 | # | # | |a "Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.This book is a must read for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization."-- Back cover. |
| 526 | 0 | # | |a BA236 |5 BM |
| 526 | 0 | # | |a Bachelor of Event Management (Hons) |b Event Planning and Management |5 Faculty of Business and Management |
| 650 | # | 0 | |a Meeting planners |
| 650 | # | 0 | |a Meetings |x Planning |
| 650 | # | 0 | |a Congresses and conventions |x Planning |
| 650 | # | 0 | |a Special events |x Planning |
| 650 | # | 0 | |a Business planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=966074 |
event planning the ultimate guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events