MARKETING RESEARCH An Applied Orientation

MARKETING RESEARCH An Applied Orientation

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With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing...

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Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: London Pearson Education Limited 2020
©2020
Edition:Seventh Edition
Subjects:
Marketing Research
Marketing Research > Methodology
Online Access:Click Here to View Status and Holdings.
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