MARKETING RESEARCH An Applied Orientation
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Pearson Education Limited
2020
©2020 |
| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Research an applied orientation