MARKETING RESEARCH An Applied Orientation
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Pearson Education Limited
2020
©2020 |
| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. |
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| Item Description: | Includes index |
| Physical Description: | 882 pages colour illustration 28 cm |
| ISBN: | 9781292265636 |
Marketing Research an applied orientation