ISLAMIC BRANDING AND MARKETING CREATING A GLOBAL ISLAMIC BUSINESS

• Main Author: Temporal, Paul (Author)
• Format: Book
• Language: English
• Published: Singapore John Wiley & Sons (Asia), Pte. Ltd. 2011
• Subjects: Marketing > Islamic countries; Consumers > Psychology > Islamic countries
• Online Access: Click Here to View Status and Holdings.

Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the nex...

Table of Contents:

• Introduction
• Why Muslim nations need to develop strong brands
• An overview of Muslim markets
• The nature and structure of Islamic markets
• Building a brand strategy
• Opportunities in Islamic brand categories
• The future : opportunities in the internet, media, and digital world
• Challenges facing Islamic brands
• Key success factors and strategies for aspiring Islamic brands
• Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets
• Summary of power brand strategy programs for Muslim markets.