ISLAMIC BRANDING AND MARKETING CREATING A GLOBAL ISLAMIC BUSINESS
Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the nex...
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
John Wiley & Sons (Asia), Pte. Ltd.
2011
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Islamic Marketing and Branding Theory and Practice 
The principles of Islamic marketing 
Cases in strategic marketing management business strategies in Muslim countries