The End of Advertising: Why It Had To Die, And The Creative Resurrection To Come
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry...
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| Format: | Book |
| Language: | English |
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New York
Spiegel & Grau
2017
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| Online Access: | Click Here to View Status and Holdings. |
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The End of Advertising Why It Had to Die, and the Creative Resurrection to Come 
Creative advertising an Introduction