The End of Advertising Why It Had to Die, and the Creative Resurrection to Come

The End of Advertising Why It Had to Die, and the Creative Resurrection to Come

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"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry...

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Bibliographic Details
Main Author: Essex, Andrew (Author)
Format: Book
Language:English
Published: New York Spiegel & Grau 2017
©2017
Subjects:
Advertising
Advertising > Audio-visual equipment
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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