The End of Advertising Why It Had to Die, and the Creative Resurrection to Come
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry...
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| Format: | Book |
| Language: | English |
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New York
Spiegel & Grau
2017
©2017 |
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| Online Access: | Click Here to View Status and Holdings. |
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The End of Advertising: Why It Had To Die, And The Creative Resurrection To Come 
Creative advertising an Introduction