Social Media and Public Relations Eight New Practices for the PR Professional

Social Media and Public Relations Eight New Practices for the PR Professional

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented boo...

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Bibliographic Details
Main Author: Breakenridge, Deirdre K. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Education 2012
©2012
Subjects:
Social media
Public relations
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