Events Marketing Management A consumer perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of...
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Event Planning and Management Principles, planning and practice 
Event Marketing and Management