Events Marketing Management A consumer perspective

Events Marketing Management A consumer perspective

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of...

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Bibliographic Details
Main Author: Reic, Ivna (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2017
Subjects:
Special events > Marketing
Special events > Management
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