BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research,...

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Renée Mauborgne (Author)
Format: Book
Language:English
Published: London MacMillan 2017
Edition:First edition
Subjects:
New products
Market segmentation
BUSINESS & ECONOMICS > Entrepreneurship
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Part I. Blue ocean shift : Reach beyond the best
  • The fundamentals of market-creating strategy
  • The mind of a blue ocean strategist
  • Humanness, confidence, and creative competence
  • Part II. The five steps to making a blue ocean shift : Step one: Getting started ; Choosing the right place to start
  • Constructing the right blue ocean team
  • Step two: Understand where you are now : Getting clear about the current state of play
  • Step three: Imagine where you could be : Uncovering the hidden pain points that limit the size of your industry
  • Discovering an ocean of noncustomers
  • Step four: Find how you get there : Reconstructing market boundaries, systematically
  • Developing alternative blue ocean opportunities
  • Step five: Make your move : Selecting your blue ocean move and conducting rapid market tests
  • Finalizing and launching your blue ocean move
  • Epilogue : A national blue ocean shift in action.

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