BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
MacMillan
2017
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant