BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
MacMillan
2017
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2017 -US ag# ##001 #beng#D | ||
| 020 | # | # | |a 9781509832163 |q hardback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a English |
| 090 | 0 | 0 | |a HF5415.13 |b .K56 2017 |
| 100 | 1 | # | |a Kim, W. Chan |e author |
| 245 | 1 | 0 | |a BLUE OCEAN SHIFT |b BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH |c W. CHAN KIM, RENÉE MAUBORGNE |
| 246 | 3 | # | |a Proven steps to inspire confidence and seize new growth |
| 250 | # | # | |a First edition |
| 264 | # | 1 | |a London |b MacMillan |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xi, 322 pages |b illustrations, charts |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Originally published: New York : Hachette Books, 2017 |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Part I. Blue ocean shift : Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part II. The five steps to making a blue ocean shift : Step one: Getting started ; Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now : Getting clear about the current state of play -- Step three: Imagine where you could be : Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there : Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move : Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue : A national blue ocean shift in action. |
| 520 | # | # | |a In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research, Kim and Mauborgne now have the answer: Blue Ocean Shift. Here they provide a concrete, systematic process for seizing new growth in a way that inspires people's confidence so that they own and drive the process. With battle-tested lessons of success and failure, Blue Ocean Shift is an indispensable guide to navigating success in the twenty-first century. You will learn: How to scope your blue ocean initiative. How to construct the right team. The seven steps of creative shift. How to get everyone on the same page and see your red ocean reality. How to reveal blue ocean possibilities. How to explore blue oceans. How to create your blue oceans. How to select your blue oceans. How to build a blue ocean model. How to roll out your blue ocean transformation. |
| 526 | 0 | # | |a Perpustakaan Tun Abdul Razak |b Perpustakaan Tun Abdul Razak |5 Perpustakaan Tun Abdul Razak |
| 546 | # | # | |a In English |
| 650 | # | # | |a New products |
| 650 | # | # | |a Market segmentation |
| 650 | # | # | |a BUSINESS & ECONOMICS |x Entrepreneurship |
| 650 | # | # | |a Marketing |x Management |
| 700 | 0 | # | |a Renée Mauborgne |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=959223 |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant