BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

• Main Authors: Kim, W. Chan (Author), Renée Mauborgne (Author)
• Format: Book
• Language: English
• Published: London MacMillan 2017
• Edition: First edition
• Subjects: New products; Market segmentation; BUSINESS & ECONOMICS > Entrepreneurship; Marketing > Management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Originally published: New York : Hachette Books, 2017
• Physical Description: xi, 322 pages illustrations, charts 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781509832163

In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research, Kim and Mauborgne now have the answer: Blue Ocean Shift. Here they provide a concrete, systematic process for seizing new growth in a way that inspires people's confidence so that they own and drive the process. With battle-tested lessons of success and failure, Blue Ocean Shift is an indispensable guide to navigating success in the twenty-first century. You will learn: How to scope your blue ocean initiative. How to construct the right team. The seven steps of creative shift. How to get everyone on the same page and see your red ocean reality. How to reveal blue ocean possibilities. How to explore blue oceans. How to create your blue oceans. How to select your blue oceans. How to build a blue ocean model. How to roll out your blue ocean transformation.