Advertising to Children Hampshire New Directions, New Media

Advertising to Children Hampshire New Directions, New Media

This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and youn...

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Bibliographic Details
Other Authors: Blades, Mark (Editor), Oates, Caroline (Editor), Blumberg, Fran (Editor), Gunter, Barrie (Editor)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire New York Palgrave Macmillan 2014
Subjects:
Advertising and children
Television advertising and children
Advertising > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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