Play Bigger How Rebels and Innovators Create New Categories and Dominate Markets
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales au...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Great Britain, UK
Piatkus
2016
©2016 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Entrepreneurship and technological change