Play Bigger How Rebels and Innovators Create New Categories and Dominate Markets

Play Bigger How Rebels and Innovators Create New Categories and Dominate Markets

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales au...

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Bibliographic Details
Main Authors: Ramadan, Al (Author), Peterson, Dave (Author), Lochhead, Christopher (Author), Maney, Kevin (Author)
Format: Book
Language:English
Published: Great Britain, UK Piatkus 2016
©2016
Subjects:
Entrepreneurship > Great Britain
Disruptive technologies
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