INTERCULTURAL PUBLIC RELATIONS Theories for Managing Relationships and Conflicts with Strategic Publics

• Main Authors: Ni, Lan (Author), Wang, Qi (Author), Sha, Bey-Ling (Author)
• Format: Book
• Language: English
• Published: London, United Kingdom Routledge 2018
• Edition: Print book : English
• Subjects: Public relations; Intercultural communication; Kulturkontakt
• Online Access: Click Here to View Status and Holdings.

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

Table of Contents:

• Part 1. Theoretical foundations
• Foundational theories in public relations management
• History and foundational theories of intercultural communication
• Conflict management and negotiation
• Part 2. Intercultural public relations at various levels
• Interpersonal level: competencies and practices
• Intra-organizational level: identifying and communicating with publics
• Intra-organizational level: relationship management
• Intra-organizational level: conflict management and negotiation
• Organizational level: organizational identity and identification
• Social media
• Conclusions.