INTERCULTURAL PUBLIC RELATIONS Theories for Managing Relationships and Conflicts with Strategic Publics

INTERCULTURAL PUBLIC RELATIONS Theories for Managing Relationships and Conflicts with Strategic Publics

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

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Bibliographic Details
Main Authors: Ni, Lan (Author), Wang, Qi (Author), Sha, Bey-Ling (Author)
Format: Book
Language:English
Published: London, United Kingdom Routledge 2018
Edition:Print book : English
Subjects:
Public relations
Intercultural communication
Kulturkontakt
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Part 1. Theoretical foundations
  • Foundational theories in public relations management
  • History and foundational theories of intercultural communication
  • Conflict management and negotiation
  • Part 2. Intercultural public relations at various levels
  • Interpersonal level: competencies and practices
  • Intra-organizational level: identifying and communicating with publics
  • Intra-organizational level: relationship management
  • Intra-organizational level: conflict management and negotiation
  • Organizational level: organizational identity and identification
  • Social media
  • Conclusions.

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