INTERCULTURAL PUBLIC RELATIONS Theories for Managing Relationships and Conflicts with Strategic Publics

INTERCULTURAL PUBLIC RELATIONS Theories for Managing Relationships and Conflicts with Strategic Publics

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

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Bibliographic Details
Main Authors: Ni, Lan (Author), Wang, Qi (Author), Sha, Bey-Ling (Author)
Format: Book
Language:English
Published: London, United Kingdom Routledge 2018
Edition:Print book : English
Subjects:
Public relations
Intercultural communication
Kulturkontakt
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