INSPIRING INNOVATION 75 MARKETING TALES TO HELP YOU FIND THE NEXT BIG THING
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and b...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom
LID Publishing
2019
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| Edition: | Print book : English |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Inspired! take your product dream from concept to shelf
PRODUCT MANAGEMENT & STRATEGY
Innovation project management handbook
